SHOT Show Floor
NSSF Photo

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The 46th Shooting, Hunting and Outdoor Trade Show (SHOT Show), owned and operated by the National Shooting Sports Foundation (NSSF), concluded last Friday, Jan. 26, and by all measures was deemed a resounding success. This year’s show set new benchmarks for industry engagement with an expanded show floor, a record-high number of exhibitors and an array of new features and networking opportunities. NSSF reports the 2024 SHOT Show was the largest to date.

More than 55,400 industry professionals packed the 13.9 miles of aisles over four days at The Venetian Expo and Caesars Forum, eager to view new, innovative products used for target shooting, hunting, outdoor recreation and law enforcement.

“The energy on the SHOT Show floor this year was off the charts,” says Chris Dolnack, NSSF Senior Vice President and Chief Customer Officer. “The feedback we’ve received from our exhibitors and attendees has been amazing, and we can’t thank them all enough for helping us make the show what it is: the greatest trade show in the world.”

This was the largest SHOT Show ever, marking the third year of expanded exhibit space at Caesars Forum, in addition to The Venetian Expo. More than 2,600 companies displayed products and services in booths covering more than 821,000 net square feet and attracting attendees from 117 countries and all 50 states.

“When we’re here, we’re able to network with our customers, we’re able to see all of our dealers. There really is no better place for us to be during this time,” said Shaundi Campbell of Browning.

Doug Howlett Photo

Government Officials and the Outdoor Industry

The 2024 SHOT Show facilitated dialogue and collaboration between government officials and outdoor industry professionals at both the State Attorneys General Forum and 3rd Annual Governors’ Forum. The first-ever Attorneys General Forum was a resounding success.

One of the most well-attended special events, the 3rd annual Governors’ Forum was standing-room only, where seven governors discussed the importance of firearm businesses to their economies and their efforts to attract firearm- and ammunition-related companies to relocate to their state. Across America, the $80.7 billion firearm industry supports more than 393,000 jobs.

All-new Archery Pavilion

This year, the SHOT Show introduced the all-new Archery Business Pavilion, featuring exhibits from leading manufacturers and suppliers in the archery industry. The new area of the show provided a focused environment for archery retailers and industry professionals to explore the latest trends, products, and business opportunities in the archery sector.

“This is our first year here; the floor traffic has been great,” said Eric Griggs, owner and president of GAS Bowstrings. “It’s been great to see a lot of crossover folks who are thinking about adding an archery department or already have one. Everybody comes to SHOT, so having an archery-specific section provides a level of convenience. I imagine this section will really take off in years to come.”

SHOT Show Range Day Nevada
Doug Howlett Photo

Media Attends Industry Day at the Range

Also, Industry Day at the Range, held the day before SHOT Show began gives invited media members and buyers an exclusive opportunity to preview and test the latest guns, gear and gadgets before anyone else in the industry. TTAG was of course there. This year featured more than 120 exhibitors and over 2,300 media and buyers, a record-high attendance.

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