This isn’t your typical advertising and marketing video for tactical gear. 5.11 has teamed up with a number of different manufacturers similar to SilencerCo, HK, Geissele, EOTech and others to supply this quick that may in all probability be rated PG-13 (one slight NSFW exclamation) if let go in theaters. Back once we had theaters.
Here’s the RUSH: Alpha Team press launch . . .
5.11, Inc., the worldwide innovator of purpose-built attire, footwear and kit, let go a video collaboration this week in partnership with Offensive Marketing Group. The video, RUSH – Alpha Team is an action-packed, science fiction cinematic expertise comprised of a joint effort with among the most noteworthy manufacturers throughout the tactical business.
The premise of the video is the presence of hostile creatures beneath the Earth’s crust revealed after a collection of earthquakes throughout the globe and the Special Forces groups engaged to eradicate the menace. Rush – Alpha Team is the video portrayal of the Alpha Team, dispatched to the North Atlantic ‘Hot-Zone’ to battle the primary emergence of hostiles. This video highlights OPERATION RUSH.
OMG labored alongside 5.11 to fastidiously choose key items of attire and kit – together with 5.11’s GEO7 Camo, RUSH100 Backpack and Field 2.0 Watch – that match the movie’s narrative and would even be mission-specific to the characters within the story.
“When OMG approached us about this project, we couldn’t pass up the opportunity to work with such a passionate group of individuals and like-minded brands,” mentioned 5.11’s Vice President of Marketing, Jennifer Glover. “It was OMG’s cutting edge cinematography, visual effects and highly credentialed personnel that were able to showcase our purpose-built apparel and gear in an exciting, entertaining, technically accurate, and innovative way.”
The Offensive Marketing Group was equally excited concerning the remaining product, cohesiveness of the venture, and general synchrony of the kind partnerships all through the method. “Pushing boundaries and leading the charge into a new era of content creation and storytelling with kindred spirits and collaborators is what it’s all about for us. Like 5.11, we are always innovating and riding along the bleeding-edge of craftsmanship in all that we produce.”
In addition to five.11, OMG engaged multiple different manufacturers to construct authenticity and create a singular viewer expertise. Additional companions embrace Eotech, OpsCore, Arisaka Defense, Heckler and Koch, Geissele, Silencerco, Core Survival, AMG Global Vision, Revision Military, LAG Tactical.